OverView Research Information

OverView Research is a full service, profession market research company. The owners, Donna and Mike Larsen, also own DataPath Systems in Northern Canada. They have owned their own market research company since 1998. Prior to that, Donna was the Vice President of Travel and Tourism for Angus Reid Group, one of the largest research companies in Canada (now Ispos), and prior to that was the Vice President of D.K.Shifflet and Associates, a large travel research company in the United States. Now working in New Mexico the focus of the company is in volumetric estimation, tracking studies, predictive modeling, segmentation and other methods to help clients develop interactive and dynamic tools. We research and develop the algorithms that fuel dashboard and simulators to help organizations make better decisions, faster and with real data. We can locate hard-to-find samples or simple general population samples. As data scientists we strive to ensure our clients get data that is accurate and representative and delivered in a manner that the client needs - from basic cross-tabs to sophisticated models - that can be provided as simple reports or super user friendly simulators.