Overt Analytics is an adverting advisory service. We help media companies leverage first and third party data sources to develop data driven, integrated, hyper targeted advertising campaigns on behalf of their advertisers - that deliver a superior ROI. We do this by leveraging a number of statistical models that can empirically determine the optimal combination of People, Place and Timing for cross channel campaign deployment. We then further refine and optimize the campaign while in-market using real-time top and bottom of the demand funnel data attributes. The end result is an advertiser recognizing the highest possible return on invested capital.
| Website | http://www.overtanalytics.com |
| Revenue | $1 million |
| Employees | 3 (0 on RocketReach) |
| Founded | 2013 |
| Address | 5555 W Sunnyside Ave Apt 3W, Chicago, Illinois 60630, US |
| Industry | Advertising Services, Business Services General, Business Services |
| Keywords | Data Driven Advertising, Media Advertising, Targeted Advertising Campaigns, Advertising Campaign Management, Data Analytics Advertising, Advertising Consulting, Advertising Optimization, First Party Data, Third Party Data, Media Analytics, Advertising Strategy, Digital Advertising, Roi Advertising, Ad Tech, Programmatic Advertising, Media Planning, Advertising Technology |
| Competitors | Microsoft, IBM, Google, Domo, Alteryx, Tableau, Qlik, Sisense, Looker +43 more (view full list) |
| SIC | SIC Code 737 Companies, SIC Code 73 Companies |
| NAICS | NAICS Code 54151 Companies, NAICS Code 541 Companies, NAICS Code 541511 Companies, NAICS Code 5415 Companies, NAICS Code 54 Companies |
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Overt Analytics Questions
The Overt Analytics annual revenue was $1 million in 2026.
Overt Analytics is based in Chicago, Illinois.
The NAICS codes for Overt Analytics are [54151, 541, 541511, 5415, 54].
The SIC codes for Overt Analytics are [737, 73].
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