Override Information

Override elevates, democratizes, and delivers relevant advertising to audiences on the move, creating richer and more memorable connections between people, media and their cities. Elevate. We literally, and metaphorically, elevate an advertiser's campaign above the rest. Using internet enabled smart screens, we rent the rooftops of taxi and rideshares to make sure a brand's message is seen at all times and on all roads. Democratize. We scream it loud and say it proud. Override enables SSUs (startups and scaleups) to engage with their audience in a medium controlled by corporate enterprises. With the introduction of programmatic to the region, we’re giving advertisers the power to plan, buy, optimize, and track their campaigns (no matter the size) in real-time. Drive Relevance. We are ending the age of generic advertising. Through combining location intelligence with audience insights, we communicate relevant messaging to relevant audiences. No longer will out-of-home advertising be a 'one size fits all' medium. It's time for people to start interacting with media experiences that have an impact— there are connections to be made, and Override is here to make them.