Overfinch Technology Stack

Adobe helps organisations in creation of multimedia and creativity software products, with a more recent foray into digital marketing software.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

Adobe Analytics is an analytics solution for applying real-time analytics and detailed segmentation across all of your marketing channels.

Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Hotjar is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers & more, to optimize the usability and conversion rate of their websites.

Inspectlet records videos of users visitors as they use users site, allowing to see everything they do. See every mouse movement and keypress interaction. Inspectlet helps to understand why web visitors behave the way they do on their site through recorded sessions, varying heatmaps, and detailed form analytics.

ASP.net is an open source framework for building web applications and services with .NET and C#.

Backbone.js is a JavaScript framework with a RESTful JSON interface and is based on the model–view–presenter application design paradigm.

Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.

Brackets is a source code editor with a primary focus on web development

Font Awesome makes it easy to add vector icons and social logos to their website.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

reCAPTCHA is a CAPTCHA-like system designed by Google to establish that a computer user is human.

Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all traffic routed through its intelligent global network, which gets smarter with each new site added.

Payment option that lets customers spread the cost of any purchase over a period of time while the retailer gets paid in full right away.

Finch provides programmatic paid search management for AdWords and Bing for eCommerce businesses.

WooCommerce is an eCommerce plugin for Wordpress

Microsoft Exchange Online is a hosted email for business.

IIS (Internet Information Services) is an extensible web server created by Microsoft for use with Windows NT family

Outlook is a product that provides its users with an email service, calendar, and the ability to save and synchronize contacts.