Overells Competitors

Established in 1932, the Hastings Deering Group is one of the top 5 Cat dealers worldwide. The company is the exclusive distributor for the sale of Cat equipment, technology solutions, parts and service support in our territories. Headquartered in Brisbane, Queensland, Australia, Hastings Deering has over 3000 employees, across 23 business service centres throughout Queensland, Northern Territory, Papua New Guinea, the Solomon Islands and New Caledonia. We sell, rent, and offer outstanding support and parts distribution services for customers across a range of industries, including mining, general construction, civil transport and commercial construction, power systems, government, primary industries and marine. In 1992, the Hastings Deering Group was purchased by Sime Darby Berhad, one of the oldest and largest Cat dealers in the world and a multinational organisation with more than 200 companies operating in 26 countries. Today, the combination of our rich history, the expertise of our people and our genuine commitment to understand our customers’ needs continues to sustain Hastings Deering as a market leader providing solutions that deliver superior outcomes for our customers.

For over a century, we've outfitted millions worldwide. We have iconic Australian heritage brands we are proud of: KingGee, Hard Yakka, NNT, and Workwear Group Uniforms. Owned and backed by Wesfarmers, we are proud to be the trusted partner in workwear. Every day, our diverse and talented team creates world-class workwear that helps someone, somewhere, be a part of something. We strive for the best in ethical production, sustainability, and sourcing, ensuring our workwear isn’t just good for people, but better for the planet too. Our brands are proudly stocked in over 1,000 retail outlets nationwide and we are the go-to uniform solution for some of the most recognisable businesses across Australia and New Zealand, while we rapidly expand internationally.

Our story began in Western Australia, and we’ve since grown to become Australia’s leading manufacturer of work and safety boots with subsidiaries in New Zealand, Europe, and the USA. Since 1995, we’ve been putting the same amount of care and dedication into our boots as the tradespeople who wear them. True skill requires great equipment. Our Trisole® Comfort Technology soling system is a foundation for your whole body. Every pair of Steel Blue boots includes a 100% Comfort Guarantee, and our boots are endorsed by the Australian Physiotherapy Association (APA). We’ve improved industry standards to keep you safe and we’re on a journey towards achieving social responsibility and sustainability to keep our planet safe. Our advances in product, safety, quality, comfort and industry include: • Developed Trisole® Comfort Technology, a multilayer sole with extremely effective cushioning and shock absorption • Set the benchmark across the safety industry by using PORON® within our Trisole® Comfort Technology • Collaborated with leading manufacturers to design custom pieces for our safety boots like our anti-chaff lining and industrial grade zips • Offered an alternative to the Steel Toe Cap, our Composite Toe Caps are airport friendly and more lightweight than standard safety toe caps • Improved standards across the board by earning European Safety Footwear Certification CE EN ISO 20345 and USA Safety Footwear Certification ASTM F2413 which encouraged other manufacturers to follow • Dedicated a range of colourful boots to raise money and awareness for Breast Cancer Care WA and Beyond Blue • Select Steel Blue boots partner with the American Diabetes Association (ADA) Better Choices for Life Program As a manufacturer and wholesaler, we sell our safety boots to authorised Steel Blue Distributors so that you have more choices on where you can be fitted in the right boots for your craft. Australian owned and designed, our work boots can be seen across the world.