Outra Information

Outra provides the audience data that household names like Sky, Shell, Zoopla and AXA rely on to power their campaigns. The status quo of audience targeting is to rely on one source of data – usually website cookies or limited social media demographics. Outra gives you access to 60 different, reliable data sources which provide a combined 75 million data points. The impact on your ability to understand and connect with your audience is drastic. Suddenly, you can know what they plan to buy, where they plan to buy it, and even when they are likely to convert. It’s no wonder many of the UK’s leading brands plug Outra data into their campaigns.