OUTLINE Information

When your marketing organization needs a measurable boost, OUTLINE is your go-to solution : - Product creation process structuration and coordination - Concept building for seasonal and permanent Key Initiatives - Tailored activation plans at global, regional and local levels Interested ? Let's define together the right formula to pimp your brand and your business. Cheers, Cyril Espalieu ABOUT ME 12 years of experience in the sports and lifestyle industry on the international and French markets, serving the biggest brands (Adidas, Salomon) - Expert in collection development and marketing concept, from brief to marketing (Footwear, Textile, Equipment) - Creation of purposeful brand platforms : values, promise and positioning, broken down into actionable impact for each function - In-depth knowledge of the different distribution channels (DTC vs wholesale) and their key success factors - Management of multicultural teams and working in close collaboration with the various departments (Design, Development, Communication, Subsidiaries, DTC, KA) - Adaptability to all environments, from Day 1 start-up to the 20b€+ group 2 years of strategy consulting in a Parisian firm (CVA) and preparatory training + Grande Ecole de commerce (ESSEC Business School) - High Powerpoint / Excel proficiency - Fast learning curve on all topics - Structured and impactful presentation of ideas