Our Cow Information

Our Cow is the leading and fastest-growing direct-to-consumer meat subscription company in Australia, and is redefining the future of food and farming in Australia. Paddock to Plate - Direct to Consumers: Offering a flexible, convenient and fully customizable home delivered meat subscription service to thousands of customers throughout Australia, sourcing the very best grass-fed and organic meat products directly from farmers. Our Cow is the link between farmers and consumers, connecting consumers to the provenance of their food, making healthy, ethical and sustainable meat products accessible to family households and stabilising pricing for hard-working farmers. They Almost Lost Everything: Founders Dave McGiveron & Bianca Tarrant were so excited to purchase their first farm, only to find out the hard way that farming isn’t all it’s cracked up to be. Shortly after purchasing their farm in 2017, they were faced with a series of horrific bushfires and the worst drought in Australia’s history, which all but wiped out their home and livelihood. From necessity comes invention, with their novel idea of selling their own beef on social media spawning a $15million (and growing) eCommerce business. Supporting Aussie Farmers: They believe the 200-year-old Australian livestock industry format is prime for change, and they’re happy to help disrupt the old practices. Working directly with over 100 top notch Aussie farmers, they pay them a higher price than the supermarkets because their produce is better, and they raise their animals ethically with respect for the environment. Crowdfunding the Future of Food: In 2022 Our Cow successfully raised $2.4million from thousands of Australian investors to continue the company’s extraordinary growth trajectory.