OTT.X Information

About OTT.X OTT.X is the nonprofit trade association bringing together the full spectrum of the streaming ecosystem — content creators, platforms, technology providers, advertisers and service partners — to shape the future of audio-visual entertainment delivered via OTT. Our Mission To connect, learn & solve — enabling innovation, collaboration and competition that empower an open, inclusive and forward-thinking streaming industry where diverse voices thrive, emerging platforms flourish and audiences connect with content in bold new ways. What We Do Connect: We create spaces—live events, webinars, salons—where industry professionals forge meaningful relationships, discover partners and expand their networks. Learn: Through working groups, research reports, and thought-leadership sessions, we help members stay ahead of market trends, business model shifts and tech advancements in streaming media. Solve: We convene stakeholders to tackle shared challenges—from standards and metadata to monetization and ecosystem interoperability—so the industry can scale and evolve together. Why Join Us For over 30 years our association (formerly known as the Entertainment Merchants Association) has supported the home-entertainment and streaming industries. Membership opens access to peer networks, exclusive events, insights and working groups — positioning your organization to lead in the fast-changing OTT landscape. Our Vision A vibrant, global ecosystem of companies continually advancing the consumer experience — shaping how audiences discover, engage with and pay for audio-visual content — powered by collaboration, diversity and innovation.