OTL Information

Outside the Lines (OTL) partners with developers, designers, and operators to create destination-defining experiences for public places around the world. Using water, light, and immersive environments as the medium, OTL helps transform real estate into places people remember, return to, and value. OTL’s work often becomes the experiential centerpiece of a project, shaping how people gather, linger, and connect with a place. Rather than focusing on individual features, the company approaches each project as an integrated experience that supports long-term relevance, identity, and performance. As a fully integrated design-build firm, OTL delivers projects from early concept through engineering, fabrication, construction, and post-construction support. This approach allows ambitious experiential ideas to be realized without compromising design intent or execution certainty. OTL’s portfolio includes signature water and light experiences for mixed-use developments, civic spaces, cultural destinations, entertainment venues, and hospitality projects across the United States and internationally. The company has been recognized multiple times on the Inc. 5000 list of fastest-growing private U.S. companies and continues to advance experiential placemaking through innovation, including Aquarius Interactive®, a proprietary and patented platform that uses AI-driven interactivity to create responsive, adaptive environments that evolve with how people use them.