Orleanz Information

Driving business growth through transforming marketing, export market sales, innovation, and/or digital marketing within NZ and Australian businesses. Experience/projects in wine, coffee, fresh produce, spirits, honey, skincare. Cost effective and timely Board advisory, Executive advisory, Start-up Business advisory for export markets, focused on: - brand and product portfolio - new product and brand development - commercials and price positioning - route to market strategy - Distributor/Importer management and establishment - leveraging industry and government organisations Extensive experience in key markets: China, Korea, Thailand, USA, Canada, UK, and Australia. Have worked for 25+ years in and with small to large, mature to start-up businesses across wine, beer, spirits & RTD, fresh produce, bread & baked goods. Business Growth starts with a simple 3 step process: 1. Be honest and brave about where you are today & where you want to be tomorrow. 2. Re-frame the opportunities & issues, based on what are the business/personal drivers and the key category insights.. 3. Have a ‘Bias for Action’ built around the 3 ‘S’s – Story, Speed, & Simplicity Skills: Critical Thinking · Brand Strategy · Digital Marketing · Distribution Strategies · International Marketing · Creative Strategy · Commercial Management