The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues — the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League — the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. The NBA’s digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass.
The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.
The Tampa Bay Lightning are one of 31 teams that compete in the National Hockey League (NHL), playing its home games at Benchmark International Arena in Tampa, FL. They have won the Stanley Cup three times – 2004, 2020, and 2021. The team is currently a member of the Atlantic Division of the NHL's Eastern Conference.
The Lightning were purchased March 2010 by an entity controlled by Jeff Vinik. The team and the arena they play in both committed to a complete brand and business transformation under the banner of Vinik Sports Group, LLC.
The Lightning have been led by General Manager Julien BriseBois since September 2018 and have been coached by Jon Cooper since March 2013. Their captain is Victor Hedman, who has worn the 'C' since September 2024.
Under the new ownership and management group, the fans have responded, more than doubling the team’s season ticket base. In 2016, ESPN named the Lightning the No. 1 team in all of professional sports in its annual “Ultimate Standings,” which ranks organizations on a number of factors, including affordability and fan accessibility.