Original Spin Information

The experts in marketing and communications for culture since 2008. Original Spin is a Sydney agency delivering marketing, PR and digital advertising for arts, culture, screen, food and major events. We work across owned, earned and paid media, so we can advise on the whole marketing mix and build campaigns where publicity, social, content and paid advertising pull in the same direction. We work as an extension of our clients’ teams. That means knowing their programs, their audiences and their pressures, and scaling our involvement up or down to suit the brief and the budget. Measurement sits at the centre of everything we do. Every campaign is a chance to grow audiences, build databases and drive ticket sales, and we report on results in a form our clients can actually use, from media coverage through to conversions. Our clients are among Australia’s most culturally relevant organisations, events and brands, including Sydney Film Festival, Sydney Writers’ Festival, Sydney Fringe Festival, Parkes Elvis Festival, Japanese Film Festival, Korean Film Festival in Australia, Antenna Documentary Film Festival, Australian Poetry Slam, Shoalhaven Tourism, Holiday Haven Tourist Parks and Arts & Cultural Exchange, among others. Many of these relationships span a decade or more. Services: marketing strategy, public relations and media relations, crisis communications, paid social and digital advertising, social media and content, influencer and partnerships, event and festival publicity, regional and destination campaigns, reporting and analytics. Based in Waterloo, Sydney. Get in touch at info@originalspin.com.au or originalspin.au