Orestico Information

Orestico is the Zero-Ops infrastructure bridging the gap between Trade, Promotions, and Retail Media. While commercial agreements and promotional budgets represent billions in annual spend, execution remains trapped in manual back-and-forth, administrative friction, and fragmented setups. Orestico provides the foundational software layer that automates 100% of the campaign workflow—from commercial negotiation to multi-platform digital execution. By unifying commercial terms and digital media pipes into a single AI-driven ecosystem, Orestico empowers retailers, brands, and agencies to collaborate effortlessly and scale activations with total data sovereignty. 🚀 Key Modules & Capabilities Promo Negotiation & Activation: Centralize, submit, and validate promotional deals in a few clicks with full traceability. Instantly convert promotional budgets into high-impact digital media activations. Offsite Trade & Retail Media: Streamline offsite RFP calls and co-branded campaign activations across major networks (Meta, Google) without manual setup or operational overhead. Local Media Activation: Geotarget promotional offers around specific store networks to boost local traffic and turn promotional highlights into local sales. Closed-Loop Measurement (iROAS): Feed first-party retailer sales signals back into media algorithms to measure true incremental return on ad spend (iROAS) on every euro invested. 🛡️ Why Brands & Retailers Choose Orestico Zero-Ops Execution: AI handles tech, media, creative generation, and campaign delivery automatically. Sovereignty & Governance: Retailers activate their data assets across walled gardens without ever surrendering control over commercial rules. Unified Alignment: Brands, retailers, and agencies manage RFPs, media plans, and reporting within one transparent workflow.