Orchestrate Strategy Information

Orchestrate is a strategy consulting business with a primary focus on helping organisations set and navigate their course through the rapidly maturing digital economy. We offer a unique blend of Big 4 partner level management consulting skills and experience, in-depth digital industry know-how and capabilities, and direct access to the best digital agencies, service providers, and platforms in the market. The founders of Orchestrate are John Butterworth, online industry veteran and former Chief Executive of peak digital industry body AIMIA, and Malcolm Alder, former Partner Digital Economy at KPMG. Orchestrate assignments to date have included: Digital product strategy development and roadmap for a leading customer service provider including competitive analysis, target verticals identification and Go-to-Market strategy 10-year digital communications transformation strategy for a group of Government agencies Strategic advice and support for a professional services firm in relation to a digital infrastructure project Report research and writing for an established service provider on a commercial construct for multi-party sharing of key digital infrastructure Competitor research, early stage market testing, customer digital experience mapping, and digital agency recommendations for a life sciences business Business plan review, value proposition testing with target customers, and PR agency recommendations for an early stage digital/mobile marketing communications platform Detailed market analysis on a range of dimensions including competitive environment and cyber security for an overseas-based, major digital technology vendor