ORAX Information

ORAX is a premium, women's-only athletic-lifestyle footwear brand, engineered from the architecture of the female foot. Most women's performance and lifestyle footwear is still built on lasts scaled down from men's feet — yet women's feet differ in shape and in how they carry load across a day. We believe genuine gains in all-day comfort and foot health require a first-principles approach grounded in female foot morphology, plantar loading, and movement, rather than incremental design changes. We are an early-stage venture, building on original, independently conducted research before moving to product. Based in Dubai, with first launches planned for London and New York. Specialties : Women's footwear, foot biomechanics, footwear design, female foot morphology, all-day comfort, athletic lifestyle footwear, footwear research.