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For surgical facility managers, keeping up with advancements in surgical technology is harder than ever. Growing patient loads, increased administrative tasks, and restrictions on travel due to staffing challenges leave little time to evaluate new products. At the same time, access to facilities is at an all-time low. Many managers no longer have time for traditional sales calls, and trade-show attendance has plummeted to less than half of pre-COVID levels. Exhibit halls are often ineffective for prospecting: attendees have limited time to tour sprawling spaces, leaving few opportunities to meet well-qualified prospects. Enter 𝗢𝗥 𝗗𝗶𝗿𝗲𝗰𝘁™—a groundbreaking platform designed to make evaluating new surgical technologies both convenient and rewarding for facility managers and med-tech professionals alike. For facility managers, 𝗢𝗥 𝗗𝗶𝗿𝗲𝗰𝘁™ offers an efficient and more comfortable way to evaluate innovations. Our proprietary video meeting platform connects you with technology experts who can demonstrate products tailored to your needs. Meetings can be scheduled at your convenience—during lunch breaks, before or after office hours from the comfort of your home. Managers can also be reimbursed for the fair market value of their time, recognizing the critical role they play in advancing patient care. For med-tech companies, 𝗢𝗥 𝗗𝗶𝗿𝗲𝗰𝘁™ meetings deliver unmatched efficiency and results: • Only meet well-qualified prospects: Pre-screen potential customers to eliminate unproductive meetings • Enjoy intimate, productive discussions • Save big money: Connect with highly qualified prospects at about 1/5 the cost per customer compared to traditional exhibit halls At 𝗢𝗥 𝗗𝗶𝗿𝗲𝗰𝘁™, we’re redefining how facility managers and med-tech innovators connect, creating a streamlined approach to discovering and sharing the technologies that shape the future of surgical care. Experience the future of product discovery with 𝗢𝗥 𝗗𝗶𝗿𝗲𝗰𝘁™.