OPTION POOL Competitors

Carta powers interconnectivity in private markets — uniting data, people, and workflows in one connected system. We connect founders, investors, and limited partners through software purpose-built for private capital. Trusted by 50,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 8,500+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Carta has been included on the Fortune Best Large Workplaces in Financial Services and Insurance and Best Workplaces in the Bay Area lists, Forbes’ list of the World's Best Cloud Companies, Fast Company's Most Innovative list, Inc.'s Fastest-Growing Private Companies list, and is certified as a Great Place to Work for 2025-2026 (3 years running!). For more information, visit carta.com.

SeedLegals is where startups and small businesses get their legal work done and their funding over the line. We handle the documents and admin that slow founders down – from contracts and cap tables to funding rounds and share option schemes. By automating repeatable legal work, SeedLegals helps companies move faster and spend thousands less on traditional lawyers and accountants. For founders starting a company in the US, SeedLegals handles the process of forming a Delaware C-Corp. Founders with an existing US LLC can also convert it into the investor-ready structure typically needed to raise venture capital. For founders raising investment, our funding tools cover everything from one-off SEIS/EIS investments and top-ups to full funding rounds. Founders can prepare documents, manage investors and move their raise forward in one place. SeedLegals also makes it easy for investors to create, sign and store investment documents, manage portfolios, model exit scenarios, get SEIS/EIS tax relief compliance documentation sorted and store everything in one place. SeedLegals operates in the UK, US, France and Ireland, with offices in London, New York and Paris. Key facts: 📈 60,000+ startups, SMEs and investors use SeedLegals 💰 £3 billion+ raised on SeedLegals 🏆 UK's number 1 platform for funding rounds 📊 UK's number 1 platform for cap table management 🎯 UK's number 1 platform for EMI option schemes 🏢 Handles company incorporation and US LLC to C-Corp conversion 👥 130+ employees 🚩 Founded in 2016 📍 Headquartered in London, England SeedLegals was awarded Outstanding Customer Service and Product Excellence by Gartner Digital Markets in 2025.

Gust is the global SaaS platform for founding, operating, and investing in scalable, high-growth companies. Gust’s online tools help entrepreneurs start, run, and fundraise for companies and provide deal flow and relationship management for investors. As the world’s largest community of entrepreneurs and early-stage investors from 191 countries, Gust pioneered the equity funding collaboration industry and is the official platform of the world’s leading angel investor federations and venture accelerators. More than 500,000 startups have already used Gust to connect with over 70,000 investment professionals. Gust powers the official online hubs of the world’s largest innovation ecosystems including New York City (Digital.NYC), Boston (StartHub.org) and London (Tech.London).