OptimizeRx is a leading healthcare technology company that’s redefining how life science brands connect with patients and healthcare providers. Our platform combines innovative AI-driven tools like the Dynamic Audience Activation Platform (DAAP) and Micro-Neighborhood Targeting (MNT) to deliver timely, relevant, and hyper-local engagement. By bridging the gap between HCP and DTC strategies, we empower brands to create synchronized marketing solutions that drive faster treatment decisions and improved patient outcomes.Our commitment to privacy-safe, patient-centric technology ensures that every interaction is designed to make a meaningful impact, delivering life-changing therapies to the right patients at the right time. Headquartered in Waltham, Massachusetts, OptimizeRx partners with some of the world’s leading pharmaceutical and life sciences companies to transform the healthcare landscape and create a healthier future for all.
| Website | http://www.optimizerx.com |
| Revenue | $78.2 million |
| Employees | 131 (0 on RocketReach) |
| Founded | 2006 |
| Address | 260 Charles St 302, Waltham, Massachusetts 02453, US |
| Industry | Technology, Information and Media |
| Keywords | Prescription Drug Affordability, Medication Adherence Solutions, Patient Engagement Platform, Prescription Drug Savings, Healthcare Access Improvement, Healthcare Cost Reduction, Healthcare Affordability Solutions, Reducing Medication Costs, Drug Pricing Transparency, Digital Health Solutions |
| Competitors | eClinicalWorks, athenahealth, Optum, Mckesson Hboc, Phreesia Life Sciences, Zywave, Practice Fusion, Oracle Health Information, Epic, CLINICAL REVIEW SOLUTIONS LTD +42 more (view full list) |
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The OptimizeRx annual revenue was $78.2 million in 2026.
OptimizeRx is based in Waltham, Massachusetts.