Optimize Agency Information

Optimize Agency was founded in 2004 and is led by Jacob Brown, an award-winning digital marketing leader and professional with over 15 years of experience within the marketing, advertising and digital industries. He's worked with and for some of the most progressive agencies and corporations in North America - as well as abroad. We named our agency Optimize, because to us, the best brands are simple ones. Brands thrive on their ability to be heard, understood and engaged with - people do too. This core philosophy stands at the center of everything we make. The brands we build and the experiences we create live at the intersection of clarity and surprise, and are positioned to matter in culture through shared values and ideals. Optimization done right is what connects a brand with its audience, creates a winning strategy, and drives our making, day in, day out. "I am addicted to brand evolution, allergic to status quo and learn something new every day." - Jacob Brown