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Founded by Conversion Rate Expert Dr David Darmanin in 2013, OptimizationLab is a privately owned company that builds intutiive optimisation tools for web businesses. In its first year of operation OptimizationLab released UserStats™ - the World’s first social proof tool for web businesses. The UserStats™ cloud based hosting infrastructure leverages social proof by counting and displaying site user statistics to build trust, engage visitors and improve conversion rates.

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Founded 2013
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