Optimiti Inc Information

Optimiti has developed a software platform that enables mobility location based search engines to radically change the way Location Based Services (LBS) are delivered to the consumer. This is not a new application, but designed as a value added enhancement to the functionality of the existing LBS application. The features are delivered to the existing mobile user interface for the search operator, without any interference with their retail relationships or the look, touch and feel of their product. The solution empowers LBS advertisers to respond to consumers' specific real-time search inquires based on location, time and intent. The platform also provides LBS advertisers with a set of actionable analytics and tools enabling them to generate real-time ads, and measure success rates.