Optimist Consulting Information

Optimist Consulting helps membership organisations with their membership recruitment, engagement and retention. It is run by Abby Wright-Parkes, a passionate membership marketing expert and solution finder, with over 20 years in the business. Optimist Consulting has the experience, creative ideas and practical know-how to help you recruit, engage and retain your membership. Optimist Consulting was set up in 2011 and takes pride in the wide range of leading organisations it has worked with, from established membership bodies to small businesses and charities, including the Institute of Biomedical Science, CharityComms, RCOG, CILIP, ERA, Slow Food and The Clothworkers' Company. Optimist Consulting leverages its strong membership marketing heritage to work mainly with membership clients to ensure that their marketing, communications and social media activities make an impact and deliver results. So, whether you need to develop your marketing strategy, audit your membership offer, or conduct member research, Optimist Consulting can support you to deliver increases in recruitment and revenue for your membership organisation, which it has done for many of the UK’s leading membership bodies. Optimist Consulting understands the challenges you face and its success is backed by the experience of founder, Abby Wright-Parkes who spent over 5 years of her 20-year membership marketing career as Director of Membership and Marketing for ACEVO, the charity CEO membership body, before setting up Optimist Consulting.