OptimalLeap Information

Big companies have had data science teams for years. Small businesses have had spreadsheets and gut feel. OptimalLeap exists to close that gap. I'm Tanyia Pritchard. I trained as a scientist (BS in Zoology, NC State), then spent my career in digital marketing, through the rise of SEO and the shift to social. OptimalLeap brings those two halves together: I help small business owners use their own data (customers, revenue, markets) to make smarter growth decisions. Two ways we help: Business Expansion Studies. Thinking about a second location or a new service area? We identify the strongest candidate areas near you, score each one on housing market potential and competitor density, find low-cost office options, and hand you a ranked recommendation. No guessing about where the next dollar of effort should go. Data Science Services. We turn your own numbers into answers: who your best customers really are, which segments actually make you money, which customers are about to leave, and what next quarter's revenue looks like. Customer segmentation, profitability, ICP analysis, forecasting, and churn. Everything is built on your data and delivered in plain language. I'd rather show you the math than pitch you. If you run a small business and you've ever felt like you're guessing about your next move, let's talk.