Founded in 2011, Optimal Ways is your Dream Team for trusted digital & e-commerce data. We help digital & e-commerce teams in France and internationally make their data reliable, privacy-compliant and ready for better decisions and AI. Our expertise covers Digital & UX Analytics, Data Quality, Tag Management & Server-Side, CMP & Privacy Compliance, Analytics Automation, and Training. Over the past 15 years, we have supported 100+ digital & e-commerce teams and trained 1,000+ professionals, in both French and English. We combine strong relationships with leading technology providers - including Google, Adobe, Piano Analytics, Contentsquare, Commanders Act, Didomi, Addingwell, Netvigie and ThankYou Analytics - with a fully independent approach. Our recommendations are driven by our clients’ needs and technology environments. Our close-knit team provides flexible, expert support 52 weeks a year, helping organizations continuously improve the quality, compliance and value of their digital data. As a B Corp Certified company, EcoVadis Gold Medal recipient and member of 1% for the Planet, we are committed to contributing to a more reliable and responsible digital ecosystem. Your Dream Team for trusted digital & e-commerce data. Reliable Data. Privacy Compliant. Decision & AI Ready. Learn more at https://www.optimalways.com
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The Optimal Ways annual revenue was $6 million in 2026.
Nicolas Malo is the CEO of Optimal Ways.
4 people are employed at Optimal Ways.
Optimal Ways is based in Wasquehal, Hauts-de-France.
The NAICS codes for Optimal Ways are [541, 5415, 54151, 54, 541511].
The SIC codes for Optimal Ways are [73, 737].