Optima Competitors

MRM is a modern relationship marketing agency that builds enduring brand relationships. MRM's core capabilities help grow relationship lifetime value and span across CRM & Loyalty, Customer Experience, Commerce and MarTech, underpinned by Data & Analytics. MRM operates in a borderless, integrated way to allow for greater collaboration and velocity. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.

Marketing Strategy Solutions helps B2B SaaS and fintech marketing leaders turn marketing activity into clearer, more measurable business outcomes. We focus on strategic marketing operations that connect campaign strategy, CRM and marketing automation, lifecycle processes, sales enablement, attribution, and revenue visibility. Too many marketing teams are executing campaigns but still struggle to explain what is contributing to pipeline and revenue. Marketing Strategy Solutions helps identify and fix the process, system, and reporting gaps behind that problem. Areas of focus include: • Marketing operations strategy and optimization • HubSpot, Marketo, and Salesforce marketing processes • Marketing automation and lifecycle workflows • Campaign operations and sales enablement • Attribution approaches, KPI frameworks, and reporting • Revenue visibility and marketing performance optimization Clients work directly with Janet Ballonoff, Founder and Principal Consultant, for senior-level strategy and hands-on implementation. Marketing Strategy Solutions works best with B2B SaaS and fintech organizations that have established marketing systems and need greater clarity, efficiency, and measurable impact from them.

About PARKER is a marketing and loyalty consultancy that helps clients better understand their customers and reveals insights nuggets to formulate business growth strategies. We are known for our collaborative approach that fosters teamwork and ignites passion for the customer and customer-centric solutions. Our Earn & Learn approach generates immediate impact while reducing risk and prioritizing investments towards long-term profitable growth. We help fix declining store traffic, unprofitable loyalty programs, declining marketing ROI and help companies get started in data-based, customer-centric solutions. Specialties CRM, Loyalty, Customer Experience and Journey Mapping, Integrated Marketing, Strategic Planning, Branding, Research, Customer Insights and Analytics, Direct Marketing, Strategy Activation, Customer Acquisition/Retention/Optimization, Recent clients Charming Charlie, JCPenney, Frito-Lay, Redbox and Gillette