OPI Competitors

the #1 natural nail company, featuring Zoya, Qtica, and Smart Spa

We are butter LONDON the bon vivants of beauty...cultured, confident, expertly curated, divinely distinctive, and authentically inclusive. butter LONDON boldly eschews conventional beauty... we believe playful is beautiful and we encourage you to live a little. Founded in 2005 by British entrepreneur, Sasha Muir with the help of Nonie Creme, London's premier fashion manicurist, butter LONDON quickly became the world-renowned 3-Free nail lacquer brand with a huge cult following. Today we continue to lead industry innovation with imaginative products, and good-for-you formulations in our expanded colour repertoire for eyes, lip & face using the same ingenious carcinogen-free Crafted with Care approach to formulations. We are high-impact captivating colour without compromise. Famous for unbridled creativity, self-expression, and unmistakable cheeky Brit wit... we're here to inspire. From our iconic ladylike botanical wallpaper emblazoned with faceted gems, bugs, and skulls to our distinctively charming shade names-think Disco Biscuit and Pink Knickers-if there's one thing you can expect it's the unexpected. Here's the clincher... butter LONDON is an American brand. Yep. Infinitely inspired (and a 'lil obsessed) with rebellious British creativity and the allure of LONDON-in all its energizing, eclectic, eccentric, glamorous glory. Doesn't everything sounds better with a British accent? We bring you imaginative London-inspired luxury (so you can skip the 14 hour flight). By the by, we love demanding darlings who insist on colour without compromise. butter LONDON is luxe you can trust. Only the best for the best, expect nothing less. We are makeup royalty...and we wear it very well.

Deborah Lippmann is the go-to manicurist for the most fashionable magazines and renowned fashion houses from Vogue, InStyle, W, Vanity Fair and Elle to Donna Karan, Rodarte, Narciso Rodriguez, Marchesa and Versace to name a few. After years of experience in the industry, her eponymous line of lacquers and treatments for nails, hands and feet is as coveted as her incredible talent. Working closely with some of the biggest names among celebrities, editors, fashion designers and models, Deborah quickly identified the need for a diverse range of nail colors and luxury care products, which was missing in the market. It was at that moment that Deborah set out to create her own line of high-quality nail lacquers and treatments with her unique fashion point of view. Deborah has since collaborated with Sarah Jessica Parker, Cher, Narciso Rodriguez, Kelly Clarkson and other A-list celebrities in the fashion, music and entertainment world to create a series of signature nail shades. Now with an assortment of over seventy long-wearing shades, along with specialty treatments for nails,hands and feet, Deborah Lippmann nail products are frequently featured in top magazines, spotted backstage at fashion shows and adorn the world’s most notable women. Kate Winslet, Reese Witherspoon, Renee Zellweger and Penelope Cruz were all manicured by Deborah and wore her nail colors when they accepted their Oscars. In 2010, Deborah was honored as Nail Visionary at Cosmoprof Worldwide, the beauty industry’s most respected trade show – her authority in Nail was undeniably established.