OpenVantage Information

betNOW’s mission is to make betting quick, simple and accessible to everyone over 18 who likes to bet. With over 60m mobile users and 6bn texts sent each month in the UK *, the company has set about using the convenience and ubiquity of text to build a platform for placing bets. Having resolved the technical issues and launched the world’s first genuinely intuitive text-based betting service, the company is committed to continuing to innovate and make responsible betting even easier in the future. The company was set up by committed individuals, and sports fans, with management experience at blue-chip PLCs including Vodafone, Sky Sports, Sainsburys & PartyGaming. betNOW is the brand name of Open Vantage Limited which is a private limited company, incorporated on October 24th 2005, under the laws of England and Wales, company number 05600602, at the registered company address 1-4 King Street, Covent Garden, London, WC2E 8HH, England. betNOW aims to be the UK's favourite mobile betting service, by providing innovative and entertaining ways for people to bet responsibly from their mobile phone.