Open Pass Information

Open Pass is an all-in-one cloud-based solution for selling and redeeming multi-attraction passes, tickets and tours. Our flexible cloud-based solution connects attractions with distribution partners – from local hotels to global OTAs – and ultimately to the widest possible range of buyers. Open Pass can group tickets together as part of personalised itineraries or multi-attraction passes and provides a complete online booking management system for both ticket sales and tour operators. Our trade partners have the option to sell passes and individual tickets, from non-allocated admissions through to allocated timed bookings. Open Pass is the leading destination pass provider in Europe with a range of multi-attraction passes well-established across the UK, Ireland and beyond. Our successful model builds long-lasting partnerships between attractions, both large and small, DMOs, hotels and VICs. It provides a complete destination offer that appeals to visitors and is flexible, simple to set up and easy to use. If you are looking to reach new audiences and increase revenue, then Open Pass is the solution.