ONUS Maison Information

In 1927, fashion designer Jonuz Pernaska, established the first Fashion Salon of Tirana, for the design and creation of high fashion clothes. The styling line, was based on high quality textiles like: silk, tulle, velvet, taffeta and other special garments, making the final creations more of an art. The retailers of the salon were located mainly in Italy and France and the garments were selected personally by Mr. Jonuz. The salon focused totally on women clothes, uniquely modelled to reflect high class and nobility, so much as making the Princesses of the Royal Family of the time regular clients of the haute-couture salon as well. The activity continued successfully, growing constantly and recognised as a high quality brand, conveying added value to the final unique creations. In 1948, the installation of the communist system, hit the private sector and the bourgeoisie in Albania. The salon was forced to close, but Jonuz Pernaska continued the activity at home with a limited production, for a particular type of clientele, the loyal customers and the new elite of the time. In 1971, in a family trip as a guest in the former Yugoslavia, unexpectedly, Jonuz passed away, leaving behind a precious legacy in the fashion industry. Jenka, the wife of Beli, the oldest son of Jonuz, was his apprentice and she continued the activity in the field of tailoring, unfortunatelly even more limitely, given the conditions that allowed that system. In 2016, the Pernaska family, decided to continue the heritage, left by the great designer Jonuz Pernaska, restoring the salon, branded as the first Albanian fashion brand, named ONUS (associated with the name of Jonuz and the latin meaning "Obligation") to carry passion, art and talent in the fashion world, even for the current and future generations. The ONUS brand is a high-tech innovative brand as it pioneers the most cutting edge 3D Printing Technology and it’s integration into the fashion industry.