It all began with just a vision. In the year of 1981, Mr. GL Mirchandani and Mr. Vijay Mansukhani started a company called MIRC Electronics Limited with just a goal of manufacturing television sets and going beyond convention. The company with its unique advertising campaign captured the emerging Colour Television (CTV) market which was accentuated by the New Delhi Asian Games in 1982. The CTV‟s were not only the trend setters, but their design, aesthetics and Devil campaign became a signature for research and case studies at various business schools. With the change in the retail format & to leverage its distribution strength, new product categories were introduced like Washing machines (WM), Digital Video Disc (DVD) players, Air Conditioners (AC), Microwave ovens (MWO), Flat panel TVs, Mobile Handsets (MO) & more recently LED Lighting Our products are delivered to customers through distributors & dealers from our 35 warehouses located across the nation. we have also expanded our distribution system through the emerging Modern trade format. Innovation is in the DNA of the organization. Be it product innovation, starting from the first CTV with docketable remote control to I care in LED TV, Indian auto cook menu in the MWO, Pre-cool in AC, or the Brush in its WM it has introduced many „‟Firsts in the world features‟‟ across product categories. Today, ONIDA is one of the most recognized brand in home appliances in India.
View Top Employees from OnidaWebsite | http://www.onida.com |
Ticker | MIRCELECTR |
Revenue | $92 million |
Employees | 1,104 (496 on RocketReach) |
Founded | 1981 |
Address | G1, MIDC, Mahakali Caves Road, Mumbai, Maharashtra 400093, IN |
Phone | +91 74909 55555 |
Fax | +91 22 2820 2002 |
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Industry | Manufacturing, Computers and Electronics Manufacturing, Manufacturing General, Consumer, Electronics (B2C), LED TV, LCD TV, CTV, Electronics, Household Appliances, Airconditioner, Consumer Electronics, Washing Machine, Hardware, Microwave, DVD Player, Mobile Phone |
Web Rank | 1 Million |
Keywords | Television, Home Appliances, Consumer Electronics, Audio Visual, White Goods, Kitchen, Air Conditioner, Microwaves, Led Lighting, Electronics |
SIC | SIC Code 50 Companies, SIC Code 506 Companies |
NAICS | NAICS Code 442 Companies, NAICS Code 44 Companies |
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The Onida annual revenue was $92 million in 2024.
Gulu Mirchandani is the Chairman and Managing Director of Onida.
496 people are employed at Onida.
Onida is based in Mumbai, Maharashtra.
The NAICS codes for Onida are [442, 44].
The SIC codes for Onida are [50, 506].