One20 Information

One20 is the go-to-market advisory practice of Thomas Nicholls: two decades building GTM for B2B tech companies as an operator, advisor, and investor. The work clients bring to One20 is work Thomas has done many times before: positioning, commercial teams, and growth engines, from first customers to category leader. The track record includes EVP at Sigfox, where he built one of the most iconic brands in IoT and created the LPWA category, with $400M+ raised across his startups including France's first unicorn; CMO at Alteia (AI computer vision, acquired by GE Vernova) and at Delair; and investment committee seats where he evaluates 50 to 100 early stage startups a year in AI, IoT, and industry 4.0. What One20 does: → GTM Strategy: end-to-end go-to-market for B2B tech companies entering, repositioning, or scaling. Core expertise in Product-Led Growth (PLG) and Product-Led Sales. → Market Studies with Jobs-to-Be-Done: audience research that replaces guessing with evidence, delivered with specialist research partners. → European Expansion: deliberate expansion across Europe, and a bridgehead for North American companies entering it, built on lived cultural fluency and a network that runs from north to south. Every engagement is led personally by Thomas, scoped to a real decision, and priced as a fixed fee. If you have a live go-to-market decision, start the conversation at one20.io.