One20 Information

One20 is a go-to-market strategy advisory firm working with B2B tech startups and scale-ups. We help founding teams and commercial leaders cut through the noise of getting to market. Whether you're entering a new market, repositioning an existing product, or looking to grow from within your current customer base — we bring the clarity, structure, and experience to make it happen. Our core services: → Go-to-Market Strategy — end-to-end GTM design for B2B tech companies, from ICP definition to channel strategy and commercial execution. → Market Studies with Jobs-to-Be-Done — research-driven market analysis using the JTBD framework to uncover real customer needs and opportunities. → Internal Expansion — helping B2B startups unlock growth from within their existing customer base and operations. Every engagement is tailored. We don't do templates or off-the-shelf playbooks. We work closely with your team to build a strategy that fits your stage, your market, and your ambition. Based in Europe. Working with ambitious B2B teams wherever they are.