Official.fm Information

Attention is a scarce currency, particularly in the digital world. But, when fans discover a music for the first time - on social media or on influential blogs - you've got their full attention: Do I like this track? Should I share it with my friends? How can I add it to my music library? Trusted by world's biggest record labels such as Universal Music Group, Official.fm is used by artists to share their latest music with their online communities - via social media (Facebook, Twitter) and influential blogs. Official.fm transforms this rare window of attention into a unique opportunity for brands to connect with a young and digital savvy audience. Thanks to a clever user experience, the brand's content is seamlessly integrated in the music experience. Similar to companies like WeTransfer, we believe in big beautiful ads - this generates curiosity which in turn generates clicks and brand love. We like to think that our solution delivers glossy-ad impact like Vogue or Vanity Fair but on the web. Our fully responsive HTML5 technology means our format can be viewed from any device and can virtually host any types of ad - static images, videos, dynamic ad and interactive ad (HTML5/Flash). Spend your ad budget wisely...and fairly. More than 50% of revenues on Official.fm goes to content owners. Music fans not only enjoy an immersive and non intrusive experience but they also support artists' art while doing it. It's a great point that can be leveraged while doing a campaign with Official.fm - it's like buying your coffee with Max Havelaar.