Off Road Only Competitors

Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers. Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy. At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.

Warn Industries has the led the way in durable, innovative, and trusted off-road products since 1948. Our powerful winches, rock-solid bumpers and mounting systems, versatile rigging equipment, and proven 4WD hubs let truck, Jeep, SUV, and powersports owners GO PREPARED for whatever lies ahead, whether on the trail or on the job. We’ve been innovating for 70+ years, and continue to set the standard for the off-road aftermarket—whether you’re riding trails, crossing continents, or something in between. In addition to off-road products, Warn Industries offers a complete line of hard-working electric and hydraulic winches and hoists for commercial, industrial, and severe-duty applications that help get the job done—whether on the back of a tow truck or on the front of a military vehicle. When it’s time to get to work, Warn is the name to trust. Warn also has an inventive lineup of utility winches and hoisting equipment that lets both the professional and the do-it-yourselfer accomplish a range of tasks efficiently. From trailer loading and fence stretching, to engine hoisting and construction projects WARN products provide new answers to old questions and lets users get more done in less time. Warn Industries has 180,000 sq. ft. of manufacturing, engineering, and office space in Clackamas, Oregon and employs over 350 workers. We have more than 100 patents and manufacture more than 600 products. These goods are sold all over the world and backed by our global service organization, complete with our in-house team of customer service experts, who have an average tenure of 14 years.