Oddball Information

At Oddball, we celebrate the playful and unexpected - creating snacks that bring a little joy to everyday moments. The proof is in the spoonful 🍇🥭🫐🍓 Today's biggest kid-driven snacking moments are dominated by sugary treats or joyless "better-for-you" options. We believe families shouldn't have to choose between ingredients they trust and options kids actually get excited about. We're built around a simple truth: fruit is nature's candy. Inspired by the fruit jellies our founder Sophia grew up with in Singapore and Hong Kong, Oddball brings that philosophy to life - celebrating fruit as nature's perfect treat, rooted in Asian eating principles. We're redefining fruit-forward snacking for the next generation - a modern, joyful take on the treats you grew up with, built for today's tastes and standards. Our first product line taps into nostalgia by bringing back a familiar texture and form. Oddball's Jiggly Fruit Cup is a spoonable jelly snack made from real fruit purees and juices, set with our plant-based gelling agent, agar, and entirely free from dairy, gelatin, added sweeteners, and artificial ingredients. Find us nationwide at Target!