Ocrah Information

Ocrah is a product and technology consultancy. Since 2019 we have built custom software for clients and used what we learned to inform our own product work. Today the lead offer is fractional product leadership. We work with seed to Series B teams that need senior product judgment but are not ready for a full-time hire, embedding 5 to 20 hours a week: advising where you need judgment, building where you need hands, and leaving behind systems your team owns. Five capabilities sit behind that offer. Product ops and AI workflows. Insight ops, evidence bases, and agent-assisted automation, with explicit rules for what runs alone and what waits for a human. Product strategy. Platform strategy, positioning, and evidence-scored roadmaps. Strategy sprints that finish in weeks rather than quarters, with the not-doing list written down. Data and decision systems. Dashboards and decision views over your real numbers, from the warehouse to the Monday meeting. Technology architecture. Data models, integrations, and infrastructure that hold up, and that modern AI-assisted workflows can actually plug into. Automation. Repetitive work, removed. We were automating workflows before LLMs; agents raised the ceiling on what qualifies. Every engagement starts with a two-week diagnostic: interviews, metrics, and a walk through how work actually flows. You get a map of where you stand, the top gaps, and a priority-ordered plan. Sometimes that points to a smaller project than you expected. Either way the diagnostic is yours to keep. Fractional engagements are led by Michael Ferris. Twelve years in product: product operations and platform strategy at Storj, platform services inside BlackLine's financial close suite, and ID.me as it scaled past 55 million members. info@ocrah.com