OC Collective Information

The OC collective was established with a combined century of experience within the Australian fashion and beauty industry. The founding partners draw on their diverse experience within the industry to innovate products and revolutionise services for the future. The Helen O’Connor Brand was established by creative director and designer, Helen O’Connor. The brand is a natural progression from her 15 years experience establishing and building the internationally recognised Thurley label and continues with the same ethos of protecting artistry, handcraft and the local industry in an increasingly fast paced and commercially focused fashion world. Firmly established in the fashion world, Helen O'Connor boldly followed what she knew felt innate. At odds with the fashion industry's pace, bridal was a world that held space for the artisanal process that Helen needed to bring her art to life. O’Connor launched her long-awaited first bridal collection in 2021 - featuring couture standard pieces created with her signature, distinctive artistry and has resulted in ultra-feminine, modern and magical garments, unsurpassed for their quality and attention to detail. Helen collaborates with international artisans to develop innovative techniques and fabrics and brings the silhouettes to life in Australia with her dedicated and passionate team that have worked together for over a decade. Helen O'Connor ready to wear launching in early 2022, titled Eclipse takes cues from the brands ethos of quality craftsmanship and fresh, fashion forward styling but provides more accessible price points for the everyday consumer with a focus on evening wear. The curated collection has been picked up by a number of national and international retailers, watch this space.