obvıous. Information

obvıous. exists to change the way device manufacturers think about revenue over the product life cycle. The world is being overrun with devices designed to be used for at most a few years, then replaced once their functionality becomes outdated. There’s just no incentive for manufacturers to keep maintaining them. For a device maker be profitable and survive, they have to keep selling new devices. Our vision is simple, to upset the planned-obsolescence status quo. We show manufacturers that there’s a different way to do business, a better way. That they can design a product once, and use that as a foundation to continue providing value in exchange for profit for as long as the device lasts. This is the app store for sensors, wearables, and IoT devices, the platform that empowers OEMs to revitalize and remonetize products by deploying new features. We make it simple and effective to make the switch to sustainable business for devices.