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We use human-centered design and agile techniques to uncover insights, develop innovation strategy, and create (or re-create!) brands, experiences, and products. We partner with designers around the globe and are fortunate to work with amazing companies, startups, and non-profits. We develop and use our own design and innovation products. Our first is a texting-based diary study app—obvi.com. Our approach: we believe in being human-centered in all we do. We love the unknown and tackle tough problems with optimism, enthusiasm, and expertise. Our projects range from foundational ethnographic research to building large-scale digital products.

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1 people are employed at obvi.

obvi is based in Petaluma, California.

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