Observatory (Formerly CAA Marketing) Information

Observatory is an agency built for the content era. Observatory combines strategy, entertainment expertise and storytelling to help brands undergo the transformation to become purpose-led and content-driven. The results are brands that resonate in culture, draw an audience, and create an impact for their business and in the world. Formerly CAA Marketing, Observatory is a joint venture between Creative Artists Agency and Stagwell Media. Observatory brings together the worlds of marketing, advertising, consulting and entertainment. CAA provides upstream entertainment intelligence and relationships to help Observatory create brand platforms and campaigns that engage consumers rather than distract them. Stagwell's network provides data-rich consumer insights and analytics to help our clients uncover opportunities and measure success.