Ôbobun Competitors

Noodle & Boo is a luxury family care brand trusted by parents around the world for safe, effective, prestige-quality products designed for babies, moms, and modern families. Since 2003, we have combined exceptional formulations, elevated everyday experiences, and uncompromising quality to create products families truly love and trust across skincare, bath care, home care, and laundry care. But we are building more than a product company. At Noodle & Boo, our mission is to bridge the gap for children who do not have parents who can fight for them. Through The Grace Foundation, we are committed to creating meaningful, lasting impact for vulnerable children and families. We are building an enduring legacy brand designed to support this mission for generations to come. Our culture is rooted in kindness, accountability, operational excellence, innovation, and teamwork. We believe high-performing organizations are built by people who lead with humility, communicate clearly, take ownership, and genuinely care about one another, the customers they serve, and the modern families who trust our brand. As we continue expanding across retail, eCommerce, hospitality, and international markets, we remain focused on delivering trusted products, exceptional customer experiences, and meaningful impact for modern families everywhere.

Banh Mi Boys first opened its doors to Toronto in 2011. Working out of a small mom-and-pop shop at Queen Street West and Spadina Avenue, three brothers armed with history and knowledge of Vietnamese cuisine began offering savoury hot meats in perfectly-toasted baguettes. It wasn’t long before word-of-mouth got around and what had initially started as a slow-moving venture led to bustling and eager line-up’s out the door. In 2013, following the successful launch of our flagship location, Banh Mi Boys opened its second restaurant. Following suit with the same menu of Vietnamese Banh Mi, Chinese Steamed Bao’s and Korean-inspired Taco’s, the demand for the modern Banh Mi continued to escalate, naturally paving the way for our third and fourth locations in 2015 and 2017 respectively. It was only a matter of time before our stores could no longer individually handle the increase in demand. With the brothers’ history of working and managing large-scale food production, we built and equipped our own commissary kitchen – allowing us to continue to develop our food in-house with the same integral and high-quality standards you’re used to.We believe in sharing the passion that created this unique restaurant with the world. At Banh Mi Boys, we will always aim to provide each customer with excellent service and affordable, high-quality meals without compromise. We believe that integrity, passion, and teamwork lead our business forward – from our production line to our in-house service.