ObjectFormula Information

We are a strategic think tank specializing in research, design, and strategy with in the product development process. We Discover and leverage market opportunities through indepth research, meaningful design, and intelligent strategy. In return, our outcomes are indepth, meaningful, and intelligent ideas that are implemented to enhance a wide variety of products and brands. Our Approach is called the Formula Driven Process. We look at the design process as if it were a recipe in a cookbook; different ingredients will lead to different results. Where we come from the design process is no different. This is why we treat our capabilities as ingredients - combining the proper ingredients leads to the development of strong concepts. Through our Formula Driven Process we are able to tailor our capabilities in action to leverage each design opportunity we face.