Over 60 years of engineering milestones for Gale Banks Engineering founder and president Gale Banks began at age 14 with an engine teardown of his mother's '31 Ford Model A that resulted in an increase of more than 40 horsepower. Just two years later, in 1958, Gale was officially in the engine business, first in Lynwood, California, then in San Gabriel. He remains the hands-on president to the 200-employee-strong manufacturing and engineering complex that today occupies 12 acres in the San Gabriel Valley town of Azusa.
Gale Banks Engineering is known far and wide as the premier designer and manufacturer of power-enhancing products for diesel- and gas-powered trucks, motorhomes, and sport-utility vehicles. Since the 1960s, Gale's futuristic high-performance engines have broken new ground while shattering world records. His marine engines propelled racing boats to national and world championships, and his marine engines were chosen by the U.S. military. After decades of racing, Banks Power is still the only company to have set records at Bonneville in both automobile and truck classes.
Founded in 2001 with just a $500 investment and a $1,500 loan, Vivid Racing has grown into a multi-million-dollar leader in online automotive performance parts. Based in Gilbert, Arizona, we are passionate about fueling the ambitions of vehicle enthusiasts worldwide, offering over 2 million products for performance cars, trucks, Jeeps, UTVs, and motorcycles.
Our reputation was built on innovation and industry leadership—showcased through iconic project cars, magazine features, exclusive road rally events, and viral video content. Over the years, we’ve not only expanded our product catalog but also launched our own line of premium parts, including exhaust systems, suspension upgrades, wheels, carbon aero components, and tuning solutions.
With a customer-centric team and a commitment to leveraging cutting-edge technology and logistics, Vivid Racing continues to stay at the forefront of the automotive industry. As we embrace the latest social media trends, our global presence grows stronger, and our mission to deliver exceptional experiences to enthusiasts everywhere remains our driving force.
Founded in 1999, Bully Dog began developing full-featured calibration devices and other aftermarkets products for a wide range of light-duty vehicles, heavy-duty vehicles and powersports
applications. Concentrating on unlocking the hidden potential of consumer vehicles, Bully Dog surpassed all competitors by providing power gains along side increases in vehicle efficiency. In early 2014, Bully Dog and SCT, a performance driven company dominating the custom tuning market, merged. From the merger, Derive Systems was established, combining the market leading technologies and resources of the SCT and Bully Dog brands. Customers are now offered an unparalleled software solution to improve vehicle performance and the overall driving experience. Bully Dog, with the power of Derive Systems, offers customers unmatched tuning solutions with the greatest number of features across the widest range of vehicles in the market.