OBAYATY Information

OBAYATY is contemporary beauty for men. High-performance skincare and makeup, developed for men and housed in refillable design objects. Born in Los Angeles and refined in Stockholm, OBAYATY was co-founded by creative director Pontus Frankenstein and music producer Max Martin. Our approach brings together science, design and simplicity to make looking better an intuitive part of everyday life. We started with men: their skin, their habits and the results they want. Three and a half years of development with specialist laboratories shaped a collection of custom-developed formulas that combine immediate visible results with long-term skin benefits. Each product has a clear purpose. Our method is simple: refine, correct, enhance. It brings skincare and colour cosmetics together in a routine that takes minutes. Effective formulas, effortless application and a natural-looking finish. We believe design has the power to transform an everyday ritual into something desirable. Our refillable objects are engineered to be used, kept and replenished. Every detail matters, from the performance of the formula to the feel of the object in your hand. OBAYATY creates a new possibility for men to take care of their appearance, on their own terms. Nothing obvious. Everything improved.