Oat Information

Oat is the interactive email platform for DTC brands. We turn every marketing and lifecycle email into a personal, shoppable storefront — built on AMP for Email and rendered natively in Gmail, Apple Mail and Yahoo (90%+ of where your subscribers actually open). Customers browse products, pick sizes and variants, add to cart, and recover carts without leaving the inbox. An AI sales agent personalizes each storefront to the subscriber and follows up when checkout stalls. Every scroll, tap, and cart action comes back as first-party intent data — 12+ interaction types per email. The result, compared with a standard "click through to site" flow: 3× higher conversion, richer behavioral signal on every send, and more recovered revenue from the audience you already paid to acquire. Built Shopify-native. Layers on top of Klaviyo, Omnisend, Mailchimp, Iterable, Braze, HubSpot — any ESP you already run. Not a replacement for your stack; a revenue layer on top of it. Most brands are live in under 30 minutes. Our pilot offer: 30-day free trial We're building the interaction layer email has always wanted to be. Check out tryoat.com to see more or book a demo