NYLON. Information

Nylon is one of the most creatively awarded agencies, but we hate that definition. We define with you what to say, to who, why it is the right message and what are the expected results; increased market share, sales or profit. We define how to change the behaviour of your first followers (your segment) before we even get to the creative idea. As a discipline, agencies and marketers haven’t always done the best job pointing out how what they do tangibly impacts the bottom line. This was the opportunity to create an agency that focused on something so ignored by the industry. Our clients now have a shared language, shared reference points and CFOs and CMOs are aligned on what impacts the bottom line. This is why our marketing results are three times the average. This is how we make your brand significant to the right people. We make sure to do and say the right thing to the right people. Many call us a creative agency but what we are is behavioural specialists with a creative edge. Be significant, make brands matter. www.nylongroup.com Locations in Europe and United States.