Nygreen Information

Nygreen Management is a consulting practice of Dr. Nancy Nygreen, who is well known for her customer satisfaction research. As a sole practitioner since 1994, Nancy is frequently hired by other consulting organizations to provide focus groups and quantitative surveys. Nygreen Management specializes in strategy, customer satisfaction and brand equity. Our keys to success have been: Top talent with both business and research experience; A virtual organization delivering the best service at a fraction the cost charged by major firms; Partnering with companies in related areas to provide global capabilities. Services include: Qualitative and quantitative research with target markets, customers and employees (executive interviews, focus groups, telephone, mail, web); Consulting with senior leadership teams on strategy integration and implementation; Measurement and management training for knowledge transfer to our client organizations. Measurement programs should drive change. We judge success by our ability to provide information that makes a difference in helping clients achieve their strategic objectives. Measurements and information may fail to have the desired impact for many reasons, such as cultural constraints, lack of alignment or insufficient processes and systems. By placing measurement in a broader strategic perspective, we help companies become learning organizations better prepared to maintain a competitive strategic advantage. The premise is simple. Successful companies understand their customers intimately and then build a strategy based on that understanding. Next, they align the entire organization around the strategy while remaining flexible and able to react quickly to market changes. Throughout, they maintain the integrity of their brand and reputation.