NY Brand Lab Radio Information

NY BRAND LAB RADIO What gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. After all, Zing is Ka-Ching! What's more, her insights lean toward the unorthodox and provocative. She’ll show you just what you can do to make your brand a winner. SHOW NOTES In a former corporate life, as CEO & Chief Creative Officer of an award-winning brand & design agency with offices in New York & Sydney, Australia, Van led global brand launches for Fortune 500 clients in four continents including the national brand campaign for the launch of TIME's People Magazine in Australia, the Macau International Airport in China and the National Constitution Center in the US. Now, as Chief Brand Officer at Zing Your Brand, Van teaches business leaders how to avoid falling into the trap of Dead Brand Walking. That means showing up in their brands so they can make more money. Van challenges the status quo with her eclectic style, high energy and maverick edge.