Nurtured Competitors

Little Spoon is on a mission to make parents' lives easier and kids healthier. Pioneering a new era of kids food, Little Spoon was built to meet the needs and standards of the modern parent by delivering uncompromising quality and time-saving convenience. From first bites to big kid years, Little Spoon’s rigorous ingredient sourcing, product testing, and format innovation take the stress away from fueling your kids without sacrificing peace of mind. Since launching nationally with the first fresh baby food in 2017, Little Spoon has quickly become America’s #1 online baby and kids food company, having delivered more than 70 million meals to families across the US. Their award-winning product lineup, which consists of 100+ products available exclusively at LittleSpoon.com, includes their signature Babyblends, Biteables, Plates, Lunchers, Smoothies, and YoGos, along with a range of snacks and other products. Learn more at LittleSpoon.com.

At Nurture Life, our mission is to deliver a healthier world through better nutrition for kids. As a parent-led kids’ food brand, we create nutritionally balanced meals and snacks designed to support every stage of childhood—from babies and toddlers to big kids. Our chef-crafted recipes are built to delight growing palates while meeting the high standards parents expect, with every meal thoughtfully designed by registered dietitians and child nutrition experts. We believe convenience shouldn’t come at the expense of nutrition. That’s why we focus on real ingredients, veggie-packed recipes and balanced nutrition to help families build healthy habits from the very beginning. What started as a direct-to-consumer meal service has grown into a broader mission to transform how families feed their kids. Today, Nurture Life offers ready-to-enjoy meals delivered directly to families’ doors as well as frozen meals and finger foods designed to bring healthier options to the kids’ frozen aisle. We’re proud to serve millions of meals to families across the United States and are working every day to make it easier for parents to raise healthy eaters.

Here at HiPP we’ve been growing organic since day one. We are a family owned business in it’s fourth generation and believe in producing the highest quality, organic recipes for happy, healthy and HiPP babies and young children. With over 60 years’ experience of feeding little ones good, nutritious, organic food we know exactly what we are doing and feel confident that we can make parents feel HiPP in knowing that they are giving their little ones the very best. But don’t just take our word for it … 97% of mums agree their babies are happier with HiPP. At HiPP we are proud to do things our way and never settle for ordinary. Our team work hard to carry out 260 quality checks which surpass EU organic standards and we don’t stop there! We are passionate about sustainable farming to ensure that while our products are the best from nature they are also the best for nature. We love what we do and we do it because we care. When little ones feel good on the inside it shows on the outside and at HiPP we champion the cheeky, the chatterboxes, the fidgets, the fussy eaters and celebrate life’s little quirks. • Organic Baby formula milk – Inspired by Nature & based on over 55 years of breastmilk research • Organic Baby Food – Made using premium quality organic ingredients • Baby Skin Care - With Organic Almonds for sensitive baby skin