Sony Group Corporation is a creative entertainment company with a solid foundation of technology. Across its business segments - Game & Network Services; Music; Pictures; Entertainment, Technology & Services; and Imaging & Sensing Solutions - Sony's purpose is to fill the world with emotion through the power of creativity and technology. For more information, visit: https://www.sony.com/en/SonyInfo/CorporateInfo/
Creative is the worldwide leader in digital entertainment products for the personal computer (PC) and the Internet. Creative was founded in Singapore in 1981 with the vision that multimedia would revolutionize the way people interact with their PCs.
Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN line of digital audio players. The company's innovative hardware, proprietary technology, applications and services enable consumers to experience high-quality digital entertainment-anytime, anywhere.
Since launching the phenomenally successful Sound Blaster sound cards and setting the de facto standard for PC audio in 1989, Creative has been able to leverage on its leading-edge audio technology, huge user base and strong brand name to expand into the exciting lifestyle Personal Digital Entertainment (PDE) market.
Today, Creative is widely recognized as a global leader for product innovation in the audio and PDE segments, offering consumers a complete, high quality digital entertainment experience through Creative's hardware, software applications and services. Finding the perfect balance between form and function, Creative strives for every product to be a sensory feast for the eyes and ears.
Bowers & Wilkins has an unrelenting dedication to audio excellence, delivering breath-taking performance with accuracy and clarity of sound that brings the listener closer to the original recording. We call this True Sound.
Our award-winning headphones, loudspeakers and wireless audio systems combine engineering innovation and harmonious design that delight music lovers around the world. At the forefront of high-performance audio technology for more than 50 years, Bowers & Wilkins has earned countless awards and accolades from some of the most influential and important publications, musicians, recording studios, and music labels including Abbey Road Studios, Skywalker Studios, BMI, and Hollywood Records. Our valued relationships with BMW, McLaren Automotive, Maserati and Volvo Cars, has allowed us to push the boundaries of premium in-car audio systems. We have also delivered award-winning sound performance with Philips TV in their range of OLED+ televisions.
Design excellence and technological innovation run deep in our lifeblood. The research and development laboratory that John Bowers founded in Steyning in 1976 was the first of its kind, hiring only the most talented and inquisitive of engineers in a quest to discover the secrets of acoustic behaviour. Many of the advances made by our engineers – such as the pioneering use of materials like Continuum™ and Diamond – have not only influenced the way we make our speakers, but how all loudspeakers are made.